A trade show is a great way to introduce your product and to meet with customers and clients. A trade show display or both design is one of the most important parts of creating an indelible impression in the minds of your customers. Still, you will want to make sure that you use the right design in order to send the right message and to stand out. Here are three mistakes you must avoid.
Going Too Big Or Too Small
An important rule for a trade show exhibit is to make sure that you do not make your exhibits the wrong size. When an exhibit is too small, it tends to attract less attention than larger exhibits. At the very least, you will want your exhibit to be as large as those of your competitors. Still, it is also important that your exhibit not be too large because a very large exhibit will take up space and make it more difficult to create the intimate atmosphere that you would like to create.
Adding Too Much
Determine what marketing message you would like to send. If you focus on trying to send too many messages simultaneously, you will confuse your audience. For example, you do not want to have too many words and messages crammed into a single design because this will detract from the message you would like to send. If you are marketing a product that is supposed to be very fast and cheap, you may choose to emphasize the speed of the product without focusing on how affordable it is. The copy must be easy to read. Copy that is difficult to read is often too small because the designer tried to cram too much copy into one space. It is unlikely that customers will read a large amount of copy even if it is readable. Also, a space that is too cluttered can also be off-putting.
Using Low-Resolution Images
Any images used for the exhibit must be very high resolution. An image that looks great on a computer screen can look terrible when it is blown up. It can become blurry or pixelated. It must have a high resolution so that everything appears clearly. Because of the challenges of trade show exhibit design, it is not recommended that companies handle the trade show design on their own, but instead hire professionals. The pros will be aware of common mistakes and will help your company make a great impression. Visit a site like http://www.arcandco.ca for more help.Share